This Is Bigger Than Business

I want to be transparent.

At THICC-BOI CLUB, I didn’t start this to get rich, If that was the goal, I’d be chasing easier bags. The truth is, I’m good on money and comfortable where I'm at. But I still chose to invest in this and spend the long nights early mornings on this because I believe in it. I believe in what it stands for. I believe in who it’s for.

We’re not here to sell shirts and aesthetics, we want to build a hub or movement, kind of like a support system. THICC-BOI CLUB is for the ones who feel out of place, overlooked, or like they’re constantly grinding through life alone. This is a place where you can finally feel seen and heard, the mission is real support, not the empty soulless slogans or AI generated diet plans and careless fitness coaches.

I built this brand because I wanted people like us to feel represented. I forgot to mention but I'm a THICC-BOI myself. THICC isn’t just a joke or a trend it’s meant to be a badge of honor. Whether you’re swole, fluffy, round, lean, or stacked, you’re a THICC-BOI in spirit if you’ve got the mindset.

Your shape doesn’t matter. Your mind does.

This brand carries that “yeah I’m fat, fuck you” energy alongside that “I lift more than you” vibe. It’s about being unapologetically yourself at the gym, on the street, at work, wherever. You don’t need to hide in oversized hoodies or feel ashamed in the gym because you’re not shredded. That’s dead and over with. You walk in wearing THICCBOI CLUB gear, you walk in repping power, community, and pride no matter what your body looks like.

We’re proud to have Rippin’ Shitters and Rotorhead Designs riding with us. These brands aren't just side brands they're the powerhouses of this operation. They keep us grounded in the military world, and they remind us why we do this in the first place. We’ve seen Marines and vets go through hell with barely any support, and that’s not okay. This shop started because I wanted to build an outside pillar of support that actually had some weight behind it emotionally and financially. The number one concern that pops up in our meetings is the community.

We’re just getting started. We’re working toward:

• Building our own gyms, hopefully free or discounted for vets
• Creating lifting straps, belts, and gear that doesn’t break after one use
• Dropping supplements that don’t mess up your insides just to give you a pump
• Getting RS, RHD, and TBC gear in airshows, military bases, and big-name veteran charity events
• Hosting our own lift-offs, community meetups, and mental health initiatives
• Eventually offering personal coaches, personalized nutrition, and financial help for people who need it most

We think that life shouldn’t be this complicated. Health, confidence, and self-respect should be accessible, not gatekept by influencers or ripped dudes who’ve never been through shit. We’re not here to judge you, but we’re here to help put you in your best mindset.

We know we’re not some big-ass company with millions to blow on ads or influencers and we WILL mess up along the way.  But we’ve got heart and a team that gives a fuck. Everything we do is for the community. 

When you buy THICC-BOI CLUB gear, you’re not just copping a dope shirt. You’re helping build this movement. You’re keeping the mission alive. You’re giving that kid who’s scared to hit the gym the courage to walk in anyway. You’re repping the idea that confidence is earned, not sized.

So if you’ve ever felt like you didn’t belong… this is for you.

If you’ve ever been the biggest dude in the gym and the strongest… this is for you.

If you’re in between, still figuring it all out… this is still for you.

THICC-BOI CLUB is for all of us.

Let us know what you want to see next. We’re building this with you, not for you. Thank you for allowing us to do what we do and grow with us, as always Semper Fi.

— THICC-BOI CLUB Creator

With love,
From Felisha Ent. and Team